Utilise Facebook for Your Business

Utilise Facebook for Your Business

June 12th, 2012 @ // No Comments

This ezinearticles authot does a nice job of explaining why you may need a Facebook page. He also addresses the difference between a Facebook page and Facebook Places. If people visit you locally, you should consider Places as your best alternative.

Facebook for Business

Utilise Facebook for Your Business

by Jonathan D Allen

Ok, so you’ve heard loads about how Facebook is a must if you own or run a business, but what exactly do you need it for? How can you make it work for your business? How do I get fans and traffic to the page? We get asked these questions all the time, so we have decided to pool our knowledge and put together an article that will hopefully answer all your questions!

Why do I need a Facebook Page?

Facebook is a fantastic marketing tool that you can utilise to spread the word of your business, it is simply word of mouth marketing, but on a HUGE scale. If you think about most of your current customer base will have a Facebook account, if you don’t have a Facebook account you’re missing out on an opportunity to communicate with them. Not just to sell to them but ask them questions about products and services you offer.

Word of Mouth

Word of mouth is well known as being the best form of marketing, happy customers tell their friends and they buy from you as well!

So we all know word of mouth marketing is good for your business, but did you know that Facebook is simply word of mouth marketing but on a huge scale. Your customers can tell their friends about you without even meeting them! If they ‘like’ your business page then all their friends are told this on their news feed.

If you don’t have a Facebook presence your word of mouth marketing will be very hard to manage, you don’t know what your customers are saying about you and who they’re telling. For example if a potential customer has a question to ask they could send you an email, this means only you and the sender are aware of the interaction. If however the potential customer asks a question on your timeline you, all your fans and all the senders friends will see the interaction and you could win even more customer from this simple interaction. So we recommend you encourage your customers or potential customers to ask questions or leave testimonials via your Facebook timeline

The best thing about Facebook is that people trust their friend’s recommendations more than some advert they have seen, so if they see a friend likes a business they are likely to go and check it out!

Location

If you have a fixed location that customer visit on a regular basis, like a pub or shop, then you should utilise Facebook places.

What is Places?

This is where customers ‘check-in’ to your location, and update all their friends where they have been and what they did there. People may already be doing this for your business but you’re not aware of it.

How Can I Get More Check-in?

A tried and tested way to get people to check into your location is to offer incentives. Incentives can range from a tangible product or a competition entry, the latter is the most popular with our clients.

For example, if you own a cafe you can put up some signs, and simply ask for people to check in; in return you offer them 20% off their order. So if you have 150 people in your café over a weekend and 25% of people check in, that means about 40 people have told their friends about your business. On average people have about 200 friends this means your business has been exposed to about 8000 people in one weekend!

This is a huge potential exposure for your business and you know you really need to try this out, don’t you?

Adverts

If your objective is to use Facebook to win new customers, then Facebook Ads has to be part of your marketing mix. You can literally, within minutes, reach your ideal customers, with highly relevant ads, which are typically considerably cheaper than traditional forms of marketing, such as leaflets and billboards.

The biggest problem with traditional marketing methods is that you aren’t showing your target market the adverts, your showing everyone! So for example with a billboard the only people that see the advert are the people that drive past, you are paying to advertise to people who don’t even want to buy your product or service! With Facebook adverts you can micro target your potential client base so only they see your advert, this means you only pay for the right people to see your advert.

So let’s look at an example, if you’re a golf club based near Manchester and you want to get more visitors playing on your course. You can set up an ad campaign that targets only males, aged between 35-45, that like golf and live within 25 miles of Manchester, only people who fall into that demographic will see your adverts.

Good Communication

In order to get your existing customers to BUY FROM YOU MORE OFTEN, you have to communicate with them.

Your customers are probably using Facebook every day, so it kind of makes sense to talk to them right? But you need to communicate in the right way, most businesses make the mistake of selling to their fan base all the time. This doesn’t achieve anything it just means they will get annoyed and unlike you!

Too many businesses promote their deals like, “20% coffee if you buy a meal deal” and just keep copying it again and again. This is simply spam so people will just ignore it so you don’t get any exposure, for best results you’ve got to be creative, always remember Facebook is a two way conversation, ask questions (who’s ready for a coffee?) this will get people interacting with your business timeline and their friends will see it!

Facebook is an excellent way to communicate you don’t need to just use text, you can use graphics and videos.

Facebook is VERY versatile and relatively simple to use, you should really go and check out it out yourself.

Article Source: EzineArticles.com

Now that you know the importance of having a presence on the businest site online, it’s time to get busy marketing your business. the thing to remember though, is you may have a killer page, but without many fans your tips/advice/questions, etc., will fall on deaf ears. You need an audience to talk to. Thats where we can help. BuyRealLikes.com will be able to get you real Facebook fans, so you can start interacting and getting responses.


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